4 Ways to Find Seed Keywords

Every Keyword Research Tool out there always starts the same way - entering Seed Keywords.

Seed Keywords are the terms based on which tools like Ahrefs, Semrush, and Hubspot help you find relevant keywords, along with their search volume and competition. Different seed keywords can yield vastly different results. Due to this, finding the right seed keywords is extremely important, if you are to make the most of your keyword research.

But how exactly do you find seed keywords? We’ve put together some of the best ways to find them below.

Reverse-Engineer Competition

Search for your competition and check out the messaging and words used in their titles and caption text

Most of the content here is describing your competition, which by nature, should help you get ideas for keywords for your own product.

For example, the above image gave us a new keyword - Retention Marketing. Any of these tags and words can be used as a seed word in your own research.

Monitoring Social Media

Look at conversations within Social Media Communities in your category, to understand the topics that your customers are talking about. Use these in your search as Seed Keywords to look for content that is relevant.

Twitter and Reddit are good sources for consumer discussions in general, but looking at specific communities based on your particular category is the best. For example, if your Target Market is Developers, it would make sense to look at HackerNews, StackOverflow and other similar online forums.

Using Google Trends

Google Trends can sometimes be a good source for finding related terms for your product.

Search for your product/category and look for related terms. Always look at the top - not rising terms, so that you get more relevant results.

Use Artificial Intelligence

AI tools like Consuma can help you identify seed keywords for your product or content, within seconds.

Define your parameters and run the AI Engine to get both Product-Related keywords as well as Trending Topics in your category, along with their growth and volume metrics.

These keywords are found by looking across the entire web - including Social Media, Discussion Forums, Blogs and Traditional Media - ensuring you get the highest performing keywords at any given point in time.

Using these tools will save you a lot of time, while also helping you find those relevant seed keywords that help you significantly enhance your Keyword Marketing performance.

Finding the right Seed Keywords can make or break your keyword research and keyword marketing strategy. While most seem obvious, it's those non-obvious keywords that make a substantial difference, especially within competitive spaces, where everyone is on the hunt for that competitive edge.

With tools like Consuma, you can find those non-obvious trending keywords that can help you elevate your Keyword Marketing outcomes.